Suppose you and your family were out for a walk and you came to a very busy intersection in your hometown. Now, just before you’re about to cross you remember reading an article on the Internet about the number of pedestrian fatalities at that particular intersection published by the Department of Transportation and Safety. The report stated that the fatalities were so bad that there was only a 5% chance of folks making it safely to the other side and a 95% chance they wouldn’t. Would you still cross that street? Well unless you’re the type of person that enjoys base-jumping or wing walking you would I’m sure find a safer route to take. My example I know is very extreme, but when you’re trying to expose decades of corporate advertising that has conditioned home sellers to believe that advertising their home will actually help sell it, you need to be extreme.

Every year the National Association of Realtors

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